FB Ad Template (Wilco)

fb ad template #1 instead of re inventing the wheel every time, i often start with a simple template to write my fb ads here's a basic template i use a lot how to \[awesome] without \[suck] or, put in another way how to \[insert goal] without \[insert problem] over 10,000 studies by psychologists in the last two decades show the power of approach and avoidance as a central driver of motivation, so the power of this formula is that it speaks to each of these here's what you do step 1 write down the ultimate benefit/goal/awesome thing of your product or service step 2 write down the biggest problem your audience has (which your product/service solves) step 3 put them in the formula (e g "how to be awesome at content marketing without writing a single word yourself") that's the overall message the ad should get across step 4 based on that "core message", start creating multiple ads that communicate that in different ways (so you can split test those) in my experience, it's a lot easier to write your ad once you know what the ultimate message is you want to get across fb ad template #2 want another example? you got it instead of going for the problem + solution angle you're going to use curiosity something like see what other \[market] are doing to get \[benefit] that should go along with an image that stands out, is related to them but doesn't reveal exactly what you're going to mention make them wonder what they'll see if they click now that you've got some pointers on what kind of ads to create what's holding you back to create fb ads? (hint there's actually something missing to make this even easier but enough for today i'll send that your way in a few days so keep an eye on your inbox) would love to hear what you think of these templates! talk soon, wilco